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1 ассоциации брэнда
Advertising: brand attributes -
2 коммерциализация
1) General subject: commercialization, commoditisation (Commoditization (early 1990s, origins Business theory) is the process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end up becoming simple commodities in), commoditization (Commoditization (early 1990s, origins Business theory) is the process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end up becoming simple commodities in)2) Advertising: commercialization (перевод деятельности на коммерческую основу, преследующую извлечение прибыли)3) EBRD: commercialisation, corporatisation -
3 руководство по применению и использованию фирменного стиля
руководство по применению и использованию фирменного стиля
брендбук
Руководство представляет собой свод единых правил определения бренда, его атрибутов и регулирует порядок его использования в различных ситуациях (включает все основные правила по использованию бренда и элементов образа Игр, цветов, девизов, шрифтов и т. д.).
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
brand book
Set of unified rules for identifying the brand, its attributes, is a guide to using the brand in different lanes (includes all main rules for usage of brand and Look of the Games elements, colors, motto, fonts, etc).
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > руководство по применению и использованию фирменного стиля
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4 превращение изделий и услуг в (обезличенный) товар
1) General subject: commoditisation (Commoditization (early 1990s, origins Business theory) is the process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end)2) Economy: commoditizationУниверсальный русско-английский словарь > превращение изделий и услуг в (обезличенный) товар
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5 превращение изделий и услуг в товар
1) General subject: (обезличенный) commoditisation (Commoditization (early 1990s, origins Business theory) is the process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end)2) Economy: (обезличенный) commoditizationУниверсальный русско-английский словарь > превращение изделий и услуг в товар
См. также в других словарях:
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